ROCK & GROOVE PHOTOGRAPHY and BRANDING
It all started when…
Protoje first played the Rock and Groove Riddim for me in his car, and let me know that he really wanted to create visuals to make the roll out really special. From I first heard the riddim - the sonics really reminded me of something vintage, like the channel one/early 90s Dancehall vibe. I already knew for the art I wanted the visuals to capture the vintage feel of the sound.
I enjoyed working on this project because I really got to make use of multiple disciplines (Photography, Graphic Design, & Illustration) to create an entire brand roll out with a unified aesthetic that carried it a little further than a riddim, and looking more like an actual album.
Alternative Front Cover
Rear Cover with Album details
PHOTOS CAPTURED IN STUDIO
STYLED BY TAMO ENNIS
